Language: English
Frequency: 1 issue per year
E-ISSN: 3082-639X
Publishing Schedule: Issue 1 for January to December
January to December 2026
CURRENT ISSUE
Year: 2025, Volume: 1, Issue: 1
FACTORS RELATED TO THE ATTRITION RATE OF TRAINEES IN SAMAR NATIONAL SCHOOL OF ARTS AND TRADES (SNSAT), PHILIPPINES
Author: Erick D. Aquino
Category: Empirical
Keywords: attrition rate; TESDA; external factors; institutional support; vocational education
Volume & Issue: Vol. 1, Issue 1
Pages: 1-24
Published: December 31, 2025
Technical Vocational Education and Training (TVET) programs play a crucial role in developing industry-relevant competencies; however, their effective...
THE INFLUENCE OF PRICING AND PACKAGING IN GEN ZāS BUYING BEHAVIOR FOR BRANDED PRODUCTS
Author: Miguel R. Quiminales Jr.1, Beboy Jim M. Fabillar2, Mark Vincent C. Raga3, Mark Anthony M. Ogatia4, Antonette Mae B. Gaytana5, Joseph Roy Pabutawan6, Paolo Bryan Cabatuan7 Roselyn E. Bagual8, Brian C. Ranido,9 Geraldine L. Ogrimen10
Category: Empirical Study
Keywords: Product pricing, product packaging, Gen Zās buying behavior
Volume & Issue: Vol. 1, Issue 1
Pages: 40-54
Published: December 31, 2025
This study investigates the influence of pricing and packaging on the buying behavior of Generation Z toward branded products, focusing on 117 Entrepr...